Link building is fibre of the SEO community. In order to understand the importance of link building in hacking business growth, we must first be equipped on how to build quality-driven links. Google SERP used to rank a website based on the quantity of links, but during these last 3 years, whether your blog article can be at the frontline or invisible in the clutter of competitors’ websites, it all boils down on your methods of generate link building measured by both quantity and quality. The higher your domain page authority based on your link building strategies, and the higher your chances of your blog articles are featured on the 1st page of SERP. In strategic link building, there are 2 types, which consist of backlinks and external links.
BACKLINK (INBOUND LINK)
Backlinks are hyperlinks that used by another website which links back to your site as further reference for netizens. Backlinks are the positive signs that your site is gaining recognition of other bloggers. Especially for the newly uploaded blogs, without backlinks from other people’s sites, it is difficult to dominate the Google SERP. Therefore, it is vital to gain backlinks so that people can get to know your site and increase the click-open rate. Not only so, this will improve your website indexing process, whereby other writers will use your site as their research references and also using your site as their added info in which in SEO term, it is called referral traffic. Since backlink is clicked and accessed voluntarily by readers, this improves help the site to get to the forefront of SERP by higher CTR (click thru rate), but for Google to identify that this website is gaining a lot of click traffic, referral traffic reduces the bounce rate and also increases curiosity of online visitors, since visitors accessed the site by choice and less likely to abandon the site.
Another way to create effective backlinks is through discussion forums and social media sites, and the best place to insert your blog links to encourage more backlinks from other commenters is at the comment section where people can create a string of online community discussions on your curated topics and share your links to other people. Not only so, this eases the navigation process of the readers on the other bloggers’ sites to your site, and easier navigation (easily found site) will increase the conversion and the converted clicks, and if you are running an online or e-commerce business, this is your rice bowl. This is because in order for people to access to your landing page or CTA to your company, people need to find you first, so in order to make it easier for people to find you, your backlink rate has to be strong amongst other blogger’s sites.
A side note for backlink techniques is that, you also don’t have to wait for other people to backlink to your site, as backlinks are not under your control most of the time. You can also backlink to promote the other related sites that you have written under the same domain. For example, if you post your site to Medium.com on a certain topic, you can create an external link (which I will talk about later on) to another site (another blog topic) that you wrote in order to drive visitor traffic on your other site as well.
In that way, you are promoting your content writing even more. With this, you will be passing the SEO authority from one site to another, not only passing it to other sites or even other sites passing to you, but that you also will be passing the SEO authority across your other curated blogs under the same domain, whereby you double-credit yourself. For that, you double and triple your content value. In relation to this, backlinks encourages more sites to be interested to syndicate your blog content as well, which in turn impacts greatly on your blog’s audience outreach rate and speed.
EXTERNAL LINK (OUTBOUND LINK)
External link works the vice versa version of backlink, because instead of other writers bringing readers on their site to your site, external link is when you create a blog and insert a hyperlink of other people’s site as reference to online visitors who are visiting your page. In other way round, your site that other writers used as their hyperlink reference, you will call it a backlink, but for the writers at the other end, they label your site as their external links. So if you create a blog and insert that particular blogger’s hyperlink page and that link is your external link. Your site will benefit that writer’s site because they receive backlinks from your site, and also the visitors of your site to that writer’s site.
One of the key strength of external links is that it has the nature of relevance and relatedness. In order for other bloggers to create a hyperlink that links back to your site, of course their content message has to be some sort of continuation or connection to your site’s message conveyed. Usually, external links are expressed as hyperlinks of a particular underlined word or sentence, or people can also put a separate link that is labeled “Continue reading” and “Read more”. Moreover, when you build external links on your site, you build your blog page’s credibility in your sources. Without external links, people are less likely to buy your story or they will just treat it as a merely opinionated claim without value and standard.
Even for your webpage to become the king over the Google SERP, not only your content must be king, but for the content to be king, your credibility must be the king too. Even before anyone can be enthroned as king in the societal sense, the nation has to have trust in the crowned king, and must earn the reputation as someone who is trustworthy enough to be king. Similarly, it works the same way for Google, whereby for Google to trust your site as having credible sources, you first must gain trust amongst the online visitors by providing valid information and avoid misinformation. Then only through this, people will come to acknowledge that your site is written by an expert and that your blog site has the right authority to sell the content that you are writing on.
In fact, external links also encourage more readers to backlink to your site. Not only so, your attempt of creating that particular site’s external link on your webpage will alarm them that someone has created backlink to their web pages. This will cause those writers at the other end to be curious to check out who backlinked their website, and thus when they crawl into your website, they get to read your content as well. Through this, you content gains exposure to the people you have externally-linked to, and when they find your content relevant useful, they might even be interested to share your site to other readers as well.
This quote “You scratch my back, I scratch yours also” applies to this, whereby the more you promote their blogs, they in turn promote yours even more and be even more interested to follow you on your latest contents. Moreover, it is extremely helpful in getting your site to be more recognized and cause online visitors to take action if you create external links to latest contents (preferably within 2 years) and link back to the sites which have gained the 1st page of SERP. Because if readers read the “famed” content, it will increase your site’s credibility and website awareness too, and this can possibly shoot your site all the way to the 1st page of SERP within a short time.
What if both powers of backlinks and external links fuse together? What will happen?
It turns out that this is not just a one-time action matter, because even if you don’t gain your desired audience outreach, there is such thing called as remarketing. In digital marketing, remarketing is the cornerstone of brand visibility and recognition. Therefore, it works equally as seamlessly in SEO practices. So, if your blog does not gain recognition because of the shortage of backlinks and external links, all you need to do is to find more sites which have relevant content to a certain section of your site, and from there, you create more external links by updating your site with more hyperlinks, and by this, you are already remarketing yourself by letting more external sites recognize your blog contents.
Through this, your site will have a better competitive edge, and more people will find you to do business. More so, more micro-influencers will see your site and you will unknowingly attract influencers in, and by this, your site becomes an influencer marketing platform for the micro-influencers. As we know, micro-influencers are the voices of credibility, because what makes influencers so influential in the digital citizenship is their testimonial of their true experiences. Not just influencer marketing platform alone, these influencers already become your free blog syndicators and sharers as well. This will not only help these influencers gain more fanbase, but that the influencers’ fanbase will become yours as well, because your content is what the influencers are sharing about, which in turn will create discussions amongst the commenters too. Also, this opens up another opportunity for bloggers to collaborate and for businesses to form partnership marketing through influencer marketing strategies which are the results from link building strategies.
The more your sites appear in other people’s sites, you encourage more people to return to your site as well. At first, they might take notice of your site without clicking it, but after few more times appearing at other people’s sites, the online visitors will be compelled to click and read through your content messages. Therefore, to the current and bloggers-to-be, be the king in your content through using the corrective strategies of link building, and link building will lead you to the ultimate prize on crowning yourself on the Google SERP!